love all auction – November 2021

Zest is thrilled to be benefitting from the love all auction in November 2021, in memory of tennis player Elena Baltacha.

love all will raise money for grassroots and community tennis programmes in the UK and international screening and research into women’s cancers, plus palliative care for young adults with cancer and life limiting illnesses in East Anglia.

The auction will feature memorabilia, artworks and unique experiences from the worlds of tennis, sport, music, entertainment, visual arts and hospitality, and run from 4 -21 November 2021.

Read all about it and sign up to be the first to hear about the incredible lots on offer by visiting the love all auction website.


Elena Baltacha pictured above

The auction is the brainchild of love all co-founders, Gina Long MBE of Bury St Edmunds, veteran fund raiser and entrepreneur who established GeeWizz children’s charity and Nino Severino, Elena’s Baltacha’s husband and coach who founded a foundation in memory of his late wife to continue her legacy in introducing tennis to disadvantaged children in Ipswich.

To be launched on 4 November 2021, the auction will feature memorabilia, artworks and unique experiences from the worlds of tennis, sport, music, entertainment, visual arts and hospitality. A unique collection of over 100 lots, including many East Anglian lot donors, will be announced in the coming months. For further information, visit

Elena Baltacha sadly lost her battle to cancer in 2014, aged just 30 years old. Elena, or “Bally”, as she was affectionately known had strong ties with East Anglia. Her father Sergai Baltacha, Ukrainian professional footballer, played for Ipswich Town FC from 1988 – 90.

While competing at some of the world’s most prestigious international tennis tournaments, she was passionate about introducing tennis to children in Ipswich who would not normally have the chance to play the sport.

“It is so heartening to see the tennis and the East Anglian community uniting in the spirit of love all in memory of Elena, and all those around the world whose lives have been shattered by this terrible disease. ” Nino Severino, Auction Co-Founder and Chairman of The Elena Baltacha Foundation said.

“The Auction will enable us to deliver a 2 year tennis programme starting in primary schools across Ipswich and ultimately across Suffolk. We have also nominated Zest (part of the St Elizabeth Hospice family) to receive proceeds to provide palliative care for young adults with cancer and life limiting illnesses across East Anglia.”

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Helen Finlinson, Head of Inclusion and Development at St Elizabeth Hospice, who is lead on the development of the hospice’s young adult service Zest, wears the love all wristband

As well as the Elena Baltacha Foundation and Zest, proceeds from love all will support the Murray Play Foundation, established by Judy Murray, to operate tennis outreach programmes in disadvantaged communities in the catchment around Dunblane Scotland, WTA Charities Aceing Cancer Campaign supporting international screening, care and research into women’s cancer and GeeWizz children’s charity to fund community tennis disability programmes for children with special educational needs through LTA Suffolk and vital research by Sarcoma UK, the bone and soft tissue cancer charity.

“The widespread support and generosity from Suffolk companies and individuals has been truly overwhelming.” Gina Long MBE, love all Co-Founder and GeeWizz Founder said. “Without their support from the outset, the auction would not have been possible. I would like to acknowledge, our many East Anglian auction lot donors, to be announced in November, but especially auctioneers Lacy, Scott & Knight and Coastline of Bury St Edmunds, Healey’s Print in Ipswich and Enable Services in Martlesham.”

Marking the auction announcement, love all have released beautifully designed and sustainably manufactured wristbands to raise awareness about the cause. The wristbands are available from today at, to coincide with the lead up to Wimbledon, where Elena Baltacha was always a firm crowd favourite.

The tennis world has been hit by cancer in many different ways, and in the wake of Elena’s death in 2014, the tennis family united in the Rally 4 Bally campaign to raise funds for her Foundation. Now the international tennis community is ready to come together again to help the many people from all walks of life affected by this awful disease.

love all are inviting their supporters to share the love by taking a selfie with their wristband and posting @loveallauction with the hashtag #loveallauction.

For further information, visit 

@loveallauction on Instagram, Twitter & Facebook


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