The first step to holding a successful fundraising event is letting people know that it is happening.
You can promote your event in a huge number of different ways; however here are some ideas to get you started:
Support at work?
If your employer is supporting your fundraising efforts, ask them if they are willing to help publicise what you are doing.
This could be through a staff newsletter, on the company intranet, at staff social events or through contact with other business colleagues - they may even give a corporate donation or offer to match the amount you raise.
Contacting the local media
Media coverage is also a great way of letting people know about your fundraising efforts.
Local television, radio and newspapers are always looking for good stories on local issues and events. Unusual fundraising ideas or events, ambitious sponsorship plans and news of
personal achievement and triumph are all stories that may interest the media.
The best way to let local media know about your fundraising event is to send them a news release. If you are not comfortable writing a news release you can call the local media's news desk and ask to speak to a reporter who will take down the details and ask you questions about the event. When you are promoting your event remember the important facts:
- Who you are
- What you are doing
- Where the event is happening
- When is it taking place
- Why you are doing it
You will need to let the media know well in advance if you want them to cover your event or announce that it is happening. After the event, you could contact them again with photographs and tell them about what you achieved. You could also write a letter to your local newspaper thanking your supporters for all their help. Below is a list of media contacts for the East Suffolk and South Norfolk area:
East Anglian Daily Times
30 Lower Brook Street, Ipswich, IP4 1AN
Portman House, 120 Princes Street Ipswich, IP1 1RS
Beccles and Bungay Journal
147 London Road North, Lowestoft, NR32 1NB
26 Mere St, Diss IP22 4AD
Mere St, Diss IP22 4AE
Bury Free Press
Kings Road, Bury St Edmunds, IP33 3ET
Suffolk Free Press
47 Gainsborough Street, Sudbury, CO10 2ET
Harwich and Manningtree Standard
28 Jackson Road, Clacton-on-Sea, CO15 1QL
147 London Road North, Lowestoft,
Eastern Daily Press
Prospect House, Rouen Road, Norwich, NR1 1RE
0845 3654 102
Heart (Suffolk and Norfolk)
0333 200 2000
BBC Radio Suffolk
Newsroom 01473 340707
0845 345 1050
ITV Anglia News
Felixstowe TV (Online Community TV Station)