Introducing Our New Brand

It’s been over a decade since we last reviewed our brand, and a lot has changed.

Since 2015, our services have expanded, along with a range of sub-brands and identities that emerged organically. The external environment is also very different – from healthcare policy and the economic climate to trends in charity retail, fundraising, digital and social media.

Our ambitions have evolved too, with exciting plans to build an additional hospice facility in Gorleston. It’s the right time to ensure we have a united identity that reflects all the communities we’re here to serve.

We want everything we do – from our care and support to our fundraising, shops and online presence – to be joined up, reflect who we are and be true to our values. That’s why we’ve decided to update our brand.

Watch our video from Judi Newman, CEO:

We may look and feel a little different, but we’re still here for you. Here to give outstanding, compassionate care to our local community. Here for the difficult days and the precious memories. Here when you need us, with a refreshed energy. With you when it matters most.

Our rebrand is more than a new look. We’ve worked closely with our community, staff, volunteers, patients and families to create an identity that truly reflects who we are today and where we’re heading next. The work has been delivered thoughtfully, sustainably, and with a focus on the people and families we support.

We worked with the brilliant team at Spring, a local brand and marketing agency based in Southwold, to develop our new brand. They’ve worked with us in the past and are long-time supporters. Several of their team have personal connections to the hospice and they were hugely excited to be part of this journey with us.

Discover the full story behind our new brand here: